Emily Knade
Emily Knade
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Metamorphosis Identity



This project was created for a graduate course on brand design. This is an identity concept for a hypothetical brewing company out of San Diego, CA. The company aims to capture the natural beauty and spirit of California through its brand, while the name “Metamorphosis” celebrates the process that basic ingredients from nature undergo in the brewing process. The goal in the design process was to create a serene, outdoorsy, and “California Cool” brewery experience through brand.

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